Tips on How Your Business Can Leverage the Blogosphere

You know what an influence marketing agency is, and you know how popular blogs can be. An infographic hosted by Business2Community shows that trusted bloggers influenced a holiday purchasing decision more than family or friends did (44.3 percent vs. 41.2 percent), and 93 percent purchased something because a blogger recommended it, versus 88 percent purchasing something because a brand shared deals or tips through social media.

Between the statistics showing consumer behavior and the fact that people generally trust personal word-of-mouth more than anything else when it comes to product and service reviews, it’s clear that businesses are doing themselves a disservice by not boosting reputation through the blogosphere.

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The question isn’t “why”, it’s “how”; how do successful companies, both small and large, use social media and blogger influence to bring about positive attention, drive sales and get free press?

The following are a few tips and steps to leveraging influence for your business.

On Social Media: Keep Your Fingers on the Pulse

Instagram and Twitter are two good sources for trend spotting due to the use of trending #hashtags – you can also use Google’s innovative and accurate Trends tool to search for general topics currently being searched en masse, or look for what’s most hot and talked about within your specific business niche. Trendsmap is a resource for finding what’s most talked about geographically, with a hashtag for each area of the world, while BuzzFeed is great for finding out what today’s trendiest viral videos were, to see what the Internet has been watching.

Sometimes marketers confuse influencer marketing with manipulation, bribing or worse. Influence is something you deserve by being relevant for others. The support of an influencer needs to be deserved by marketers as well. Indeed, by being relevant.

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An extremely popular and easy example is Oreo’s witty quip during the third quarter of the Super Bowl XLVII. Like Wired reports, a blackout at the event caused most companies to fumble about in panic. Oreo, however, took to Twitter and posted: “Power Out? No problem. You can still dunk in the dark.” The latter sentence was the caption to a darkly-lit image of an Oreo cookie. At the time, the tweet garnered over 12 thousand retweets in an hour.

On Blogging: Stay Personal, Stay Relevant

Blogs don’t like it when you don’t know how to work with them. A major complaint amongst bloggers is that companies often mistake them for journalists. Another mistaken approach is when companies attempt to offer bloggers free access to their products or services in exchange for a (hopefully favorable) review, instead of treating them as personal brand bloggers and paying them for their services.

An analysis conducted between BritMums, a UK-based blogger collective of so-called blogger moms, and HK Strategies, a communications consultancy, revealed that 23 percent of bloggers said, “a lot of marketing by brands that targets mums like me is not relevant or effective.” Over 90 percent stated that they are interested in working with brands, but they want to be approached differently. On WARC.com, Claire Candler, head of HK Strategies stated, “Brands and agencies need to recognize it’s not a one-size-fits-all when executing a campaign.

“With personal stories driving the most engagement, brands would be well advised to consider how their proprietary content can translate into a truly authentic and emotional narrative from a blogger.”

Go Past the Blog, but Stay in the Community

Bloggers are very, very social. HK Strategies’ statistics showed that nearly 100 percent of their respondents were active on Twitter, and nearly 90 percent were active on Facebook, with Instagram, Google+ and Pinterest lagging behind around the 70 percent mark. On average, the 350 contacted bloggers had 8,700 followers on Pinterest, and roughly 3,000 on Twitter. To effectively speak with their readership, bloggers can use social media for follow-up, to pose questions towards their fan base for any preferred topics, and to answer questions that weren’t asked through their blog’s comment system.

That’s a plus to brands and businesses looking for ways to leverage blogger influence. Businesses don’t have to go far to find bloggers to work with; they may actually be reached out to first. Twitter and Facebook are great ways to reach out to blogs. You can do a search on your product to find any mentions, or a Twitter search on your respective niche to look into what people are talking about. Thank customers and bloggers for any mentions, and reach out to customers looking for recommendations directly.

Aside from Twitter, a great way to reach out to bloggers is by looking through directories and picking out the big fish; browse BlogCatalog or search top sites on Alexa per category. There are also websites built to facilitate brand/blog relationships, like BlogDash or GroupHigh.

Utilize Social Media to Facilitate Relationships with Bloggers and the Community

As with this campaign example by Too Faced Cosmetics, you can use the power of blogger influence to post the content bloggers have already created, and feature it (with proper credit) to facilitate a relationship between your brand and your community. Bloggers are appreciative when their content is reposted. After all, it’s free publicity from a business, and businesses obviously love when bloggers mention their brands. To the community, the open collaboration between brands and trusted influencers means brands can be trusted too. It’s a win-win.

Orthodontic Braces: All About Them

Orthodontics typically involves the use of braces for aligning teeth. Braces consist of brackets that are bonded to the teeth, and arch wires that are threaded through the brackets. The arch wires act as a track and guide each tooth to its proper position. There are several types of orthodontic braces available to consumers, including the more traditional metal braces, ceramic “tooth-colored” braces, and clear plastic braces. Family braces invisalign price

Types of Orthodontic Braces and Brackets

Several kinds of orthodontic braces can be used to reposition teeth. Damon brackets and ceramic brackets are two of the most popular types of dental braces. Patients can choose from ceramic braces, plastic (clear braces), or stainless steel (metal braces). Stainless steel is a practical material, and the most common, but ceramic or plastic can be used for cosmetic purposes.

  • RELATED: Find a qualified dentist in your area

Before you decide on a method of treatment, you should always check with your orthodontist to find out what kinds of orthodontic braces are offered, and what dental insurance plans are accepted.

Ceramic “Tooth Colored” Brackets

Ceramic braces utilize less noticeable brackets for patients concerned about the appearance of their smile. Ceramic brackets are translucent, so they blend in with your natural tooth color. This means that, unlike traditional stainless metal braces, ceramic braces won’t make your smile look “metallic.” In addition, ceramic braces are designed so that they won’t stain or discolor over long periods of time. An orthodontist can let you know if you are a candidate for ceramic braces.

Clear Braces

Some dental offices offer clear braces. The brackets are made of pure monocrystalline sapphire, which makes the clear braces practically see-through – except for the arch wire. The closest thing to invisible braces currently available is the Invisalign® system. The patented Invisalign® trays straighten teeth effectively, yet are virtually unnoticeable.

Metal Braces

Generally the most economical option, traditional metal braces may also be required for those needing extensive realignment. Your orthodontist will advise you whether metal orthodontic braces are necessary for your treatment.

Damon Brackets

One modern advancement in the practice of orthodontics is the Damon bracket. It was invented by a dentist named Damon Dwight. The Damon bracket uses a “sliding-door” technology called “self-ligation.” It allows the wire to slide back and forth inside the bracket. This innovation causes less friction and is more comfortable for the patient. Also, Damon brackets reduce the orthodontic treatment time and number of adjustments.

Orthodontic Retainers

Retainers are orthodontic appliances made from plastic and stainless steel wire which is used to hold a patient’s teeth in place after their braces are removed. The retainer holds the teeth in their new position as the surrounding gums and bone adjust around them. The amount of time the retainer must be worn varies, but many orthodontists recommend teenagers wear their retainers into their early 20s.

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Improving your singing

Well if we put all this together and recollect how much we have learned about singing and music too, so now we will look at how we can get professional help or get trained on singing in tune.

Specially group singing has been scientifically proven to lower stress, relieves anxiety and also helps in altering our physical and emotional landscape, for those who have been a part of groups can assure that the experience is exciting as well as helps you reinvent your inner self. Many people who have been part of Choir singing vouch for this.

Researchers and scientists are alarmed that singing can actually act as a tranquilizer and soothes the nerves and elevates our spirits, they say that this elevation happens due to the endorphins (a group of hormones secreted within the brain and nervous system and these are peptides that activate the bodies opiate receptors causing analgesic affect).We feel the pleasure due to the endorphins and feel strengthened from within .A very recent study even attempts to make the case that “Music evolved as a tool of social living ’’and that the pleasure that singing gives altogether evolutionary rewarding and explains that we should come out in the open instead of hiding alone and hiding our anxieties.

How to Sing in Tune

And you know what’s the best part you don’t have to be a good singer `or an expert to reap the rewards, group singing enhances our quality of singing along with therapeutic sensations produced by the vocal instruments .You don’t need to get into an audition or compete to get into a group to cheer yourself up, you will have a group and committed professional who are placed to help us join a choir or vocational singing groups based on our comfort levels. So there is no need to feel stressed about how and where to get started just gear up and make a strong determined approach and things will fall in place. Just let yourself experience the magic music can create in your mind and you will never forget the experience. Remember singing together sometimes feels like a guided group meditation and improves the quality of life.

Understanding Home Business Management Tip

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Are you the type of person that is operating a home business on a shoestring? This shoestring could be anything from a lack of capital to a lack of time to effectively build your home business management

Here are home business management tips that are guaranteed to make your life easier.

First of all, if you are not running your home business on the Internet, you are making a big mistake. The Internet offers many advantages to any home business owner regardless of the type of products you sell.The Internet makes it possible for you to be online selling 24 hours a day, whether you are sitting at your desk or not. This makes it much easier for you to manage your business as well as for you to be more profitable all the time.

influencer marketing agency

Another advantage of the Internet is that you can automate much of your business. One way to do that is to utilize an autoresponder for future follows up.Every home business management needs leads and people that they can contact whenever they want. An autoresponder is an automatic way to send an email and a great way to create leads and contact individuals in the future.

What you are doing is building an email marketing list that you can contact at any time. Plus, you are also managing your business by building relationships with people that someday can be future business management partners with you.

One thing you can do is create a frequently asked questions page for questions that someone has about your home business management Email can be a big waste of time, especially if you find yourself replying to the same questions over and over.

When you create an FAQ page people will click on that and get the answers directly which frees up your time to do other things for your home business management . I am sure you can find better things to do than typing replies to people’s email.

Set up a blog and use it to keep your customers and prospects up to date. Many people are used to subscribing to RSS feeds which is an automatic way for you to deliver updates about your business management .A blog is a great way to get content online without having to build web pages. If you are not a technically inclined person you will save all kinds of time not having to struggle building web pages.

These home management tips are guaranteed to make your life easier.